Pukekohe East School rebrand

A rebrand exercise for our son's primary school - Pukekohe East School. The new logo brings together 3 key elements - 1. the 100yr+ old Oak tree that dominates the schools playground area, 2. the tree's roots which take the shape of an open book, and 3. the building frame shape which is reminiscent of Pukekohe East Church - a historic church just a few hundred metres from School.

The tree theme runs strong - All classrooms at Pukekohe East school are named after trees - Kowhai, Titoki, Rimu, The Pines, Totara, The Oaks. Printed 'Acorns' are awarded to children by teachers for showing improvement in class for example, then one awarded acorn gets drawn out the hat at full school assembly and the Principal gives that child a special prize.
Certificates awarded at the end of year full school assembly.
My son pulling a funny face while he models for me at school in his newly embroidered school uniform.
Pukekohe East School is a small (around 125 children) rural school on the outskirts of Pukekohe.
Pukekohe East School bus - we are applying branding to the bus in stages, so far only the top of the front window has been done - watch this space!
The Pukekohe School Bus is 100% funded by our community in the way of advertising on the bus and organised fundraisers. Below is a masthead the Pukekohe School Bus Society use on their correspondence with parents and supporters.
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